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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Lines
Missions
Craft
Force
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Statement
Business
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Two
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Crafts
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Courage
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No trade will be made unless they want the thing more than they want their money.
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Our actions are all that separate our daydreams from our goals.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Turning the other cheek isn't submissive. It's defiant.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Writing good ads is easy when you have something to say.
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Use half as many words and they'll hit twice as hard.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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A visual image is a simple thing, a picture that enters the eyes.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Embarrassment, or the risk of it, accompanies all your important choices.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The risk of insult is the price of clarity.
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