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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Numerals are images of amounts. But the amounts they represent are real.
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No trade will be made unless they want the thing more than they want their money.
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Use half as many words and they'll hit twice as hard.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Contrary to popular belief, Americans don't hate advertising.
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Writing good ads is easy when you have something to say.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Having the right message is what matters. It's not who you reach, it's what you say.
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People don't trade money for things when they value their money more highly than they value the things.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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A visual image is a simple thing, a picture that enters the eyes.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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