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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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More quotes by Roy H. Williams
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Our actions are all that separate our daydreams from our goals.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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The first step in exceeding your customer's expectations is to know those expectations.
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Numerals are images of amounts. But the amounts they represent are real.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Use half as many words and they'll hit twice as hard.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Embarrassment, or the risk of it, accompanies all your important choices.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Contrary to popular belief, Americans don't hate advertising.
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A visual image is a simple thing, a picture that enters the eyes.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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