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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Use half as many words and they'll hit twice as hard.
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Writing good ads is easy when you have something to say.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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The first step in exceeding your customer's expectations is to know those expectations.
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Numerals are images of amounts. But the amounts they represent are real.
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Our actions are all that separate our daydreams from our goals.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Turning the other cheek isn't submissive. It's defiant.
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Embarrassment, or the risk of it, accompanies all your important choices.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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