Quote

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

Roy H. Williams

Change background

T
T
T

Change font

TAGS & TOPICS

Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Knowledge
Advertising
Posers
Lying
Quickly
Dismissed
Become
Expectations
Gloss
Truth
Lies
Fingertips
Giving
Internet
Expert
Thing
Economy
Anxious
People
Called
Experts
Heard
Allowing

More quotes by Roy H. Williams

Image
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Image
Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams
Image
Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
Image
Writing good ads is easy when you have something to say.
Roy H. Williams
Image
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams
Image
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
Roy H. Williams
Image
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
Image
Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams
Image
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
Image
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
Roy H. Williams
Image
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
Image
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
Image
Our actions are all that separate our daydreams from our goals.
Roy H. Williams
Image
The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
Image
Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
Image
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
Image
A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams
Image
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams
Image
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
Image
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams