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Contrary to popular belief, Americans don't hate advertising.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Contrary
Americans
Economy
Belief
Hate
Believe
Advertising
Popular

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The first step in exceeding your customer's expectations is to know those expectations.
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People don't trade money for things when they value their money more highly than they value the things.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Writing good ads is easy when you have something to say.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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A visual image is a simple thing, a picture that enters the eyes.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Numerals are images of amounts. But the amounts they represent are real.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The risk of insult is the price of clarity.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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No trade will be made unless they want the thing more than they want their money.
Roy H. Williams