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Contrary to popular belief, Americans don't hate advertising.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Hate
Believe
Advertising
Popular
Contrary
Americans
Economy
Belief

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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Use half as many words and they'll hit twice as hard.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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A visual image is a simple thing, a picture that enters the eyes.
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Our actions are all that separate our daydreams from our goals.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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People don't trade money for things when they value their money more highly than they value the things.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Writing good ads is easy when you have something to say.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The first step in exceeding your customer's expectations is to know those expectations.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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No trade will be made unless they want the thing more than they want their money.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams