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Contrary to popular belief, Americans don't hate advertising.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Hate
Believe
Advertising
Popular
Contrary
Americans
Economy
Belief

More quotes by Roy H. Williams

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Having the right message is what matters. It's not who you reach, it's what you say.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Our actions are all that separate our daydreams from our goals.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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A visual image is a simple thing, a picture that enters the eyes.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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People don't trade money for things when they value their money more highly than they value the things.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Numerals are images of amounts. But the amounts they represent are real.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Turning the other cheek isn't submissive. It's defiant.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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The first step in exceeding your customer's expectations is to know those expectations.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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No trade will be made unless they want the thing more than they want their money.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams