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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Businesses
Mature
Rarely
Large
Grows
Often
Business
Percentages
Young
Consequently
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The risk of insult is the price of clarity.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Turning the other cheek isn't submissive. It's defiant.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Use half as many words and they'll hit twice as hard.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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