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A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Visual
Image
Picture
Economy
Eyes
Simple
Eye
Enters
Thing
Visuals
More quotes by Roy H. Williams
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams
The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
The risk of insult is the price of clarity.
Roy H. Williams
No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
Roy H. Williams
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams
Writing good ads is easy when you have something to say.
Roy H. Williams
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams