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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Humans
Merely
Book
Behavior
Rediscovery
Minutes
Insights
Century
Reveals
Five
Sold
Knowledge
Centuries
Today
Insight
Human
Quickly
More quotes by Roy H. Williams
The risk of insult is the price of clarity.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Contrary to popular belief, Americans don't hate advertising.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
Writing good ads is easy when you have something to say.
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Numerals are images of amounts. But the amounts they represent are real.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
Use half as many words and they'll hit twice as hard.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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No trade will be made unless they want the thing more than they want their money.
Roy H. Williams