Quote

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Today
Insight
Human
Quickly
Humans
Merely
Book
Behavior
Rediscovery
Minutes
Insights
Century
Reveals
Five
Sold
Knowledge
Centuries

More quotes by Roy H. Williams

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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Contrary to popular belief, Americans don't hate advertising.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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The first step in exceeding your customer's expectations is to know those expectations.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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No trade will be made unless they want the thing more than they want their money.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Numerals are images of amounts. But the amounts they represent are real.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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People don't trade money for things when they value their money more highly than they value the things.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Writing good ads is easy when you have something to say.
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Use half as many words and they'll hit twice as hard.
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