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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Five
Sold
Knowledge
Centuries
Today
Insight
Human
Quickly
Humans
Merely
Book
Behavior
Rediscovery
Minutes
Insights
Century
Reveals
More quotes by Roy H. Williams
Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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No trade will be made unless they want the thing more than they want their money.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Turning the other cheek isn't submissive. It's defiant.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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People don't trade money for things when they value their money more highly than they value the things.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
