Quote

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Knowledge
Centuries
Today
Insight
Human
Quickly
Humans
Merely
Book
Behavior
Rediscovery
Minutes
Insights
Century
Reveals
Five
Sold

More quotes by Roy H. Williams

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A visual image is a simple thing, a picture that enters the eyes.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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No trade will be made unless they want the thing more than they want their money.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Use half as many words and they'll hit twice as hard.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
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Turning the other cheek isn't submissive. It's defiant.
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People don't trade money for things when they value their money more highly than they value the things.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Contrary to popular belief, Americans don't hate advertising.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams