Quote

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Century
Reveals
Five
Sold
Knowledge
Centuries
Today
Insight
Human
Quickly
Humans
Merely
Book
Behavior
Rediscovery
Minutes
Insights

More quotes by Roy H. Williams

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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Use half as many words and they'll hit twice as hard.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Turning the other cheek isn't submissive. It's defiant.
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The risk of insult is the price of clarity.
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No trade will be made unless they want the thing more than they want their money.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Numerals are images of amounts. But the amounts they represent are real.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Contrary to popular belief, Americans don't hate advertising.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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People don't trade money for things when they value their money more highly than they value the things.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Writing good ads is easy when you have something to say.
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Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams