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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Easily
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Thoughts
Open
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Closed
More quotes by Roy H. Williams
Turning the other cheek isn't submissive. It's defiant.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Use half as many words and they'll hit twice as hard.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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The first step in exceeding your customer's expectations is to know those expectations.
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Contrary to popular belief, Americans don't hate advertising.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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No trade will be made unless they want the thing more than they want their money.
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People don't trade money for things when they value their money more highly than they value the things.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Writing good ads is easy when you have something to say.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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