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Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Take
Wherever
Ridiculous
Inspiration
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Matter
More quotes by Roy H. Williams
The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams
A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
The risk of insult is the price of clarity.
Roy H. Williams
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
Roy H. Williams
People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams