Quote

Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Never
Knocks
Hangs
Sigh
Thick
Breathe
Air
Unthinking
Opportunity
Dissipate
Around
Sighs

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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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The risk of insult is the price of clarity.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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A visual image is a simple thing, a picture that enters the eyes.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Writing good ads is easy when you have something to say.
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Our actions are all that separate our daydreams from our goals.
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The first step in exceeding your customer's expectations is to know those expectations.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Use half as many words and they'll hit twice as hard.
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Having the right message is what matters. It's not who you reach, it's what you say.
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