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People don't trade money for things when they value their money more highly than they value the things.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
People
Highly
Trade
Value
Values
Money
Things

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Numerals are images of amounts. But the amounts they represent are real.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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The first step in exceeding your customer's expectations is to know those expectations.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Turning the other cheek isn't submissive. It's defiant.
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Use half as many words and they'll hit twice as hard.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Our actions are all that separate our daydreams from our goals.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Having the right message is what matters. It's not who you reach, it's what you say.
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No trade will be made unless they want the thing more than they want their money.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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