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People don't trade money for things when they value their money more highly than they value the things.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Trade
Value
Values
Money
Things
People
Highly

More quotes by Roy H. Williams

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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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No trade will be made unless they want the thing more than they want their money.
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Our actions are all that separate our daydreams from our goals.
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Contrary to popular belief, Americans don't hate advertising.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Use half as many words and they'll hit twice as hard.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Writing good ads is easy when you have something to say.
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The first step in exceeding your customer's expectations is to know those expectations.
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A visual image is a simple thing, a picture that enters the eyes.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Having the right message is what matters. It's not who you reach, it's what you say.
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