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People don't trade money for things when they value their money more highly than they value the things.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Money
Things
People
Highly
Trade
Value
Values

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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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The risk of insult is the price of clarity.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Numerals are images of amounts. But the amounts they represent are real.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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No trade will be made unless they want the thing more than they want their money.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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The first step in exceeding your customer's expectations is to know those expectations.
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Contrary to popular belief, Americans don't hate advertising.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Turning the other cheek isn't submissive. It's defiant.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Having the right message is what matters. It's not who you reach, it's what you say.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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