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People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Podcaster
Highly
Trade
Value
Values
Money
Things
People
More quotes by Roy H. Williams
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Numerals are images of amounts. But the amounts they represent are real.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Use half as many words and they'll hit twice as hard.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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No trade will be made unless they want the thing more than they want their money.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Contrary to popular belief, Americans don't hate advertising.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Turning the other cheek isn't submissive. It's defiant.
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A visual image is a simple thing, a picture that enters the eyes.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Writing good ads is easy when you have something to say.
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