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No trade will be made unless they want the thing more than they want their money.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Trade
Unless
Money
Thing
Made

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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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The first step in exceeding your customer's expectations is to know those expectations.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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A visual image is a simple thing, a picture that enters the eyes.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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People don't trade money for things when they value their money more highly than they value the things.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Having the right message is what matters. It's not who you reach, it's what you say.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Numerals are images of amounts. But the amounts they represent are real.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Writing good ads is easy when you have something to say.
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Embarrassment, or the risk of it, accompanies all your important choices.
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Our actions are all that separate our daydreams from our goals.
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