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No trade will be made unless they want the thing more than they want their money.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Trade
Unless
Money
Thing
Made

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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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A visual image is a simple thing, a picture that enters the eyes.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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The risk of insult is the price of clarity.
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Our actions are all that separate our daydreams from our goals.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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The first step in exceeding your customer's expectations is to know those expectations.
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Use half as many words and they'll hit twice as hard.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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People don't trade money for things when they value their money more highly than they value the things.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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