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No trade will be made unless they want the thing more than they want their money.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Money
Thing
Made
Trade
Unless

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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Use half as many words and they'll hit twice as hard.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Writing good ads is easy when you have something to say.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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Contrary to popular belief, Americans don't hate advertising.
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Our actions are all that separate our daydreams from our goals.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Having the right message is what matters. It's not who you reach, it's what you say.
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People don't trade money for things when they value their money more highly than they value the things.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Numerals are images of amounts. But the amounts they represent are real.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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