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No trade will be made unless they want the thing more than they want their money.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Made
Trade
Unless
Money
Thing

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Contrary to popular belief, Americans don't hate advertising.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Turning the other cheek isn't submissive. It's defiant.
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Embarrassment, or the risk of it, accompanies all your important choices.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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Having the right message is what matters. It's not who you reach, it's what you say.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Our actions are all that separate our daydreams from our goals.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Use half as many words and they'll hit twice as hard.
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Numerals are images of amounts. But the amounts they represent are real.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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