Quote

No trade will be made unless they want the thing more than they want their money.

Roy H. Williams

Change background

T
T
T

Change font

TAGS & TOPICS

Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Trade
Unless
Money
Thing
Made

More quotes by Roy H. Williams

Image
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Image
Use half as many words and they'll hit twice as hard.
Roy H. Williams
Image
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
Image
Our actions are all that separate our daydreams from our goals.
Roy H. Williams
Image
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
Image
The risk of insult is the price of clarity.
Roy H. Williams
Image
The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
Image
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams
Image
Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams
Image
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
Image
Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams
Image
Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams
Image
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
Image
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
Image
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
Image
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams
Image
A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams
Image
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
Image
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
Image
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams