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No trade will be made unless they want the thing more than they want their money.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Trade
Unless
Money
Thing
Made

More quotes by Roy H. Williams

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A visual image is a simple thing, a picture that enters the eyes.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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People don't trade money for things when they value their money more highly than they value the things.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Embarrassment, or the risk of it, accompanies all your important choices.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Our actions are all that separate our daydreams from our goals.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Numerals are images of amounts. But the amounts they represent are real.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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