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The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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More quotes by Roy H. Williams
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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The risk of insult is the price of clarity.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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Embarrassment, or the risk of it, accompanies all your important choices.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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A visual image is a simple thing, a picture that enters the eyes.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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Turning the other cheek isn't submissive. It's defiant.
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Writing good ads is easy when you have something to say.
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Having the right message is what matters. It's not who you reach, it's what you say.
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No trade will be made unless they want the thing more than they want their money.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Our actions are all that separate our daydreams from our goals.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
