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The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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More quotes by Roy H. Williams
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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Embarrassment, or the risk of it, accompanies all your important choices.
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No trade will be made unless they want the thing more than they want their money.
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
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Turning the other cheek isn't submissive. It's defiant.
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Numerals are images of amounts. But the amounts they represent are real.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
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Our actions are all that separate our daydreams from our goals.
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Having the right message is what matters. It's not who you reach, it's what you say.
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The risk of insult is the price of clarity.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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People don't trade money for things when they value their money more highly than they value the things.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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