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The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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More quotes by Roy H. Williams
No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
Roy H. Williams
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Roy H. Williams
A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
Roy H. Williams
Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams
Take your inspiration from wherever you find it, no matter how ridiculous.
Roy H. Williams
People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams
