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The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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More quotes by Roy H. Williams
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Roy H. Williams
If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
Use half as many words and they'll hit twice as hard.
Roy H. Williams
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams
Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
Roy H. Williams
Writing good ads is easy when you have something to say.
Roy H. Williams
Our actions are all that separate our daydreams from our goals.
Roy H. Williams
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams
Turning the other cheek isn't submissive. It's defiant.
Roy H. Williams
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
The risk of insult is the price of clarity.
Roy H. Williams
A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
