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The first step in exceeding your customer's expectations is to know those expectations.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
First
Educational
Customers
Satisfaction
Expectations
Exceeding
Step
Retention
Steps
Exceed
Funny
Customer
Firsts
Loyalty

More quotes by Roy H. Williams

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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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A visual image is a simple thing, a picture that enters the eyes.
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Use half as many words and they'll hit twice as hard.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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Turning the other cheek isn't submissive. It's defiant.
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Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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Contrary to popular belief, Americans don't hate advertising.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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The risk of insult is the price of clarity.
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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Having the right message is what matters. It's not who you reach, it's what you say.
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Our actions are all that separate our daydreams from our goals.
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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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Take your inspiration from wherever you find it, no matter how ridiculous.
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Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams