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The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
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Firsts
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Expectations
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More quotes by Roy H. Williams
Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
Roy H. Williams
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
Writing good ads is easy when you have something to say.
Roy H. Williams
A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Roy H. Williams
A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
Roy H. Williams
Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
Use half as many words and they'll hit twice as hard.
Roy H. Williams
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
Roy H. Williams
It is a lack of commitment, not a lack of talent, that damns you to mediocrity.
Roy H. Williams
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
Roy H. Williams
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
Roy H. Williams
The risk of insult is the price of clarity.
Roy H. Williams
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
Roy H. Williams
