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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Wisdom
Learns
Makes
Altogether
Never
Finds
Men
Avoid
Intelligence
Smart
Wise
Mistake

More quotes by Roy H. Williams

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Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Roy H. Williams
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams
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If you want the truth to prevail, you must cause people to realize the truth. This requires much more skill than is required to simply tell it.
Roy H. Williams
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Roy H. Williams
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Embarrassment, or the risk of it, accompanies all your important choices.
Roy H. Williams
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Small thoughts fit easily into a closed mind, but big thoughts require an open one.
Roy H. Williams
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The risk of insult is the price of clarity.
Roy H. Williams
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
Roy H. Williams
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Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams
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Having the right message is what matters. It's not who you reach, it's what you say.
Roy H. Williams
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Use half as many words and they'll hit twice as hard.
Roy H. Williams
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
Roy H. Williams
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No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
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The first step in exceeding your customer's expectations is to know those expectations.
Roy H. Williams
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
Roy H. Williams
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A visual image is a simple thing, a picture that enters the eyes.
Roy H. Williams
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Contrary to popular belief, Americans don't hate advertising.
Roy H. Williams
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People don't trade money for things when they value their money more highly than they value the things.
Roy H. Williams