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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Makes
Altogether
Never
Finds
Men
Avoid
Intelligence
Smart
Wise
Mistake
Wisdom
Learns

More quotes by Roy H. Williams

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Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.
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Use half as many words and they'll hit twice as hard.
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Embarrassment, or the risk of it, accompanies all your important choices.
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A polarizing mission statement forces the reader to choose between two sides of a line drawn in the sand. Rare is the business owner who has the courage to craft such a statement.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Roy H. Williams
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Contrary to popular belief, Americans don't hate advertising.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Roy H. Williams
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A visual image is a simple thing, a picture that enters the eyes.
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The first step in exceeding your customer's expectations is to know those expectations.
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Having the right message is what matters. It's not who you reach, it's what you say.
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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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No trade will be made unless they want the thing more than they want their money.
Roy H. Williams
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Numerals are images of amounts. But the amounts they represent are real.
Roy H. Williams
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The risk of insult is the price of clarity.
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
Roy H. Williams
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
Roy H. Williams
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
Roy H. Williams