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A smart man makes a mistake, learns from it, and never makes that mistake again.But a wise man finds a smart man and learns from him how to avoid the mistake altogether.

Roy H. Williams

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Roy H. Williams
Age: 66
Born: 1958
Born: March 29
Author
Podcaster
Never
Finds
Men
Avoid
Intelligence
Smart
Wise
Mistake
Wisdom
Learns
Makes
Altogether

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Having the right message is what matters. It's not who you reach, it's what you say.
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Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
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No trade will be made unless they want the thing more than they want their money.
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The person who achieves spectacular failure has at least attempted something bold. Failure is a temporary condition. Success is likewise temporary. Life, itself, is temporary - so quit hesitating. Do something!
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Embarrassment, or the risk of it, accompanies all your important choices.
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Writing good ads is easy when you have something to say.
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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
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The first step in exceeding your customer's expectations is to know those expectations.
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Everyone is broken a little, I think, and the most broken of all are those who pretend they are not.
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The risk of insult is the price of clarity.
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Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
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Consequently, a young business often grows by large percentages. Mature businesses rarely do.
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Numerals are images of amounts. But the amounts they represent are real.
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The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
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If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
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The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
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Most ads are ignored because every customer has a mental filter that evaluates and dismisses both of these languages of Ad-Speak with a single question: What are they not telling me?
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Preparation, mastery, can help you overcome your fear, but mastery alone is not enough. There has to be something you want that’s worth more to you than your fear.
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Our actions are all that separate our daydreams from our goals.
Roy H. Williams