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Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.
Rosser Reeves
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Rosser Reeves
Age: 73 †
Born: 1910
Born: September 10
Died: 1984
Died: January 24
Economist
Danville
Virginia
Term
Substitutes
Merchant
Simple
Phenomenon
Aloud
Actually
Advertising
Merchants
Force
Economics
Cries
Cry
Extension
Merely
Extensions
Terms
Sales
Personal
Substitute
Wares
More quotes by Rosser Reeves
You must make the product interesting, not just make the ad different.
Rosser Reeves
Unless a product becomes outmoded, a great campaign will not wear itself out.
Rosser Reeves
I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.
Rosser Reeves