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Unless a product becomes outmoded, a great campaign will not wear itself out.

Rosser Reeves

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Rosser Reeves
Age: 73 †
Born: 1910
Born: September 10
Died: 1984
Died: January 24
Economist
Danville
Virginia
Great
Campaign
Campaigns
Advertising
Product
Wear
Products
Unless
Becomes
Outmoded

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