I'm sensitive about my image of being hard to reach.

One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?

One of the towering people in this industry said, why don't you go and make a five-year contract with somebody, make yourself several million dollars and put it away, then go and do whatever you want, work for public TV if you want.

But if you cover the World Series on the news or do a feature on an Ali boxing match then all of a sudden ears go up all over the place and people say what the hell are you doing. The reason for that is that we're doing something that people are really interested in.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

Television is a powerful medium that has to be used for something better than sitcoms and police shows. On the other hand, if you don't recognize the forces that play on what people watch and what they don't then you're a fool and you should be in a different business.

I don't think the news department will have to lie down and play dead like it has in the past. By and large the network has been understanding, but then so have I.

I think we have erred on the side of being too conservative so far, to tell you the truth.

People essentially like local news better than network news.

People also don't care about the daily comings and goings of diplomats and yet we must report it.

I respect the game that goes on of putting this against that, but I don't respect, nor do I enjoy, an awful lot of the actual programs that go on the air.

But unlike the setup in most organizations, where there's an administrator on top and creative people or doers underneath, I'm basically a doer and I like to have administrative people underneath me.

You can only make so much money in life and only enjoy so many creature comforts. The important thing is to do something meaningful-to leave something behind.