Quote

There are differences in the businesses themselves, but the fundamentals are the same: give customers a good experience, charge them a reasonable price, listen to them, and treat them with respect.

Ronnie Apteker

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Ronnie Apteker
Age: 57
Born: 1967
Born: August 19
Entrepreneur
Internet Entrepreneur
Cape Town
South Africa
Price
Listen
Businesses
Respect
Charge
Differences
Reasonable
Experience
Treat
Give
Fundamentals
Giving
Customers
Good
Treats

More quotes by Ronnie Apteker

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What is it about business that makes us laugh - when things go wrong, which they do all the time (why, I still wish I knew) then we need to laugh.
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I battle to fall asleep at night. My mind races every other night. I have always been like this, for as long as I can reminder.
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You can't put passion and obsession into someone's employment contract - either you are or you aren't.
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Hire slowly and fire fast.
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Entrepreneurs need to be positive. Always. Entrepreneurs need to be brave, often. And lastly, entrepreneurs need to be obsessed.
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Business, like life, is funny. We all go through difficult times, and we all have to face curve balls and challenges, each and every week. And we need to laugh when things are funny. If we take it all too seriously we will go mad.
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Creating art (music, books, films, etc.) can be beautiful and liberating, but trying to sell art, well, that is the movie business. There are few winners, and lots and lots of losers.
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Business, like life, is funny. We all go through difficult times, and we all have to face curve balls and challenges, each and every week. And we need to laugh when things are funny.
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No one looks for pots of gold, it just happens. Sure, some people are born with an incredible financial ability, and some people are natural salesmen, but creating a business, driving a venture, mobilizing an army, is not something you are born to do - it just happens, by accident.
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You follow a passion, a dream, a belief, a vision, and before you know it, you are an entrepreneur. Once though, when you start to understand what this means, and what the possibilities are, the accidents then stop, and you become a forever obsessed entrepreneur that doesn't rest, and never stops trying to push the envelope.
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An entrepreneur needs to have values. Values that are wholesome.
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Today, where you come from seems less and less important, as globalization is the new order. I prefer the old world.
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The movie industry is brutal. It is dangerous. It is, for most, soul destroying. Creating art (music, books, films, etc.) can be beautiful and liberating, but trying to sell art, well, that is the movie business. There are few winners, and lots and lots of losers.
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I think most entrepreneurs would refer to themselves as accidental. No one looks for stress and pain. You stumble on to it. Also, no one looks for pots of gold, it just happens.
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There is reason to smile and celebrate when you win, but when you struggle, that is about laughter. That is the pathos that is rooted in all comedy. And business is full of pain and hardship and with that, laughter and release.
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Don't take yourself too seriously - learn to laugh.
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As all entrepreneurs will say, surround yourself with good people. That is the hardest thing : finding good people.
Ronnie Apteker