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Exceeding expectations is where satisfaction ends and loyalty begins.

Ron Kaufman

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Ron Kaufman
Expectations
Ends
Exceeding
Loyalty
Begins
Satisfaction

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Never rest on past success. Create something better.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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Your promise means more than the words you use to give it.
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What matters more? What you said you'd do, what you hoped to do, or what you did?
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Don't let high-speed completely replace high-touch. Your customers may appreciate both.
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Compromise in your arguments, not in your expectations.
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If you turn your back on a customer, you turn your back on success.
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Your approval gives others the confidence to serve, to learn, to try.
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Reaching out takes nothing more than a smile.
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The only way to go further than you've been is to take an extra step.
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What you did in the past is how you got to today. What you do today is how you will get to the future.
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The starting point is always now. The end is up to you.
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Unlimited efforts can produce unlimited results.
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You are as important as you make others feel.
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Even a tiny step is one step closer to where you are going.
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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Enjoy your work so that others may enjoy the results.
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Don't let doing enough be good enough.
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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Industry jargon may not be a language your customer understands.
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