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Exceeding expectations is where satisfaction ends and loyalty begins.

Ron Kaufman

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Ron Kaufman
Begins
Satisfaction
Expectations
Ends
Exceeding
Loyalty

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You can't always hire great service providers, but you can create them.
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Service is taking action to create value for someone else.
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You are as important as you make others feel.
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Greatness is not how you feel, it's how you make others feel.
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Industry jargon may not be a language your customer understands.
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