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Quality is a choice. Choose to make it better.

Ron Kaufman

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Ron Kaufman
Better
Make
Choice
Choose
Choices
Quality

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Exceeding expectations is where satisfaction ends and loyalty begins.
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Always do what you can do instead of worrying about what you can't.
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When you see the need, take the action.
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Testimonials describe what has been, and are a promise of what is to come.
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The only way to go further than you've been is to take an extra step.
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Compromise in your arguments, not in your expectations.
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Procrastination is the beginning of poor performance.
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You are as important as you make others feel.
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Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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Tend your own garden: savor the blossoms, trim the weeds.
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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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Even a tiny step is one step closer to where you are going.
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Be confident enough to encourage confidence in others.
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Never rest on past success. Create something better.
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Convince people and you win their minds. Inspire people and you win their hearts.
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You can't always hire great service providers, but you can create them.
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Don't just talk about it, do it.
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