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Quality is a choice. Choose to make it better.

Ron Kaufman

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Ron Kaufman
Choice
Choose
Choices
Quality
Better
Make

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How much good can you do today? How much love can you give? How much care and kind attention?
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Customers pay a price, but they remember the value.
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The bottom line is a by-product of taking care of your main product - your customers.
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The first step to delighting your customers is being there when they need you.
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The starting point is always now. The end is up to you.
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Compromise in your arguments, not in your expectations.
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Preparation clears a pathway for success.
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You are the person who determines what you do. That's a big responsibility. Make the most of it.
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Testimonials describe what has been, and are a promise of what is to come.
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Always aim for 100 percent and you'll always know where to improve.
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A scattered effort is a poor effort.
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Make your service systems so strong that everyone looks like a genius.
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It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
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If you were a customer, would you come back to buy your products or services?
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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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You are as important as you make others feel.
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Make your upper limit, no limit.
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Don't let doing enough be good enough.
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