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Quality is a choice. Choose to make it better.

Ron Kaufman

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Ron Kaufman
Choose
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Quality
Better
Make
Choice

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Procrastination is the beginning of poor performance.
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Preparation clears a pathway for success.
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What does your product really mean to the people who buy it?
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The true measure of what you put in, is what's received on the other end.
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Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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Plans turn promises into results and dreams into realities.
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It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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If your customers have to ask you for it, you haven't been thinking far enough ahead.
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Making an honest mistake is acceptable. Failing to fix it is not.
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No one ever delighted a customer by being 'good enough'.
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Meeting expectations is good. Exceeding expectations is better.
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Focus not on who you are, but on what you can do for others.
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Life is not a solitary activity. Live well by living for others.
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If you turn your back on a customer, you turn your back on success.
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Don't let high-speed completely replace high-touch. Your customers may appreciate both.
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