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Quality is a choice. Choose to make it better.

Ron Kaufman

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Ron Kaufman
Better
Make
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Choose
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Quality

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Customers pay a price, but they remember the value.
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Don't let doing enough be good enough.
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If you want to be the best, find the best in others.
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Exceeding expectations is where satisfaction ends and loyalty begins.
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Quality is more than a promise, it's genuine performance.
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If you were a customer, would you come back to buy your products or services?
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You are as important as you make others feel.
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Crossing barriers can be as simple as a smile.
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If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.
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Your profits reflect the success of your customers.
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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Your approval gives others the confidence to serve, to learn, to try.
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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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The right measure is not how many customers you've got, but how closely you hold them.
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A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
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Compromise in your arguments, not in your expectations.
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Q: When you are already in the lead, how do you to stay ahead?
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Make your upper limit, no limit.
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Even a tiny step is one step closer to where you are going.
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Plans turn promises into results and dreams into realities.
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