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Customers pay a price, but they remember the value.

Ron Kaufman

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Ron Kaufman
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Tend your own garden: savor the blossoms, trim the weeds.
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Always do what you can do instead of worrying about what you can't.
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If you were a customer, would you come back to buy your products or services?
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Preparation is good, but customers need results.
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What you did in the past is how you got to today. What you do today is how you will get to the future.
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.
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If you wait until you have to change, you may have waited too long.
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Your approval gives others the confidence to serve, to learn, to try.
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Compromise in your arguments, not in your expectations.
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Preparation clears a pathway for success.
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Make your service systems so strong that everyone looks like a genius.
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A great leader makes what is visible in their mind, visible to all.
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Industry jargon may not be a language your customer understands.
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Making an honest mistake is acceptable. Failing to fix it is not.
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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Service skills are the foundation for your success.
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Don't just talk about it, do it.
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Testimonials describe what has been, and are a promise of what is to come.
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Good customers want good quality service. Great customers want it even more.
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