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You are as important as you make others feel.

Ron Kaufman

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Ron Kaufman
Make
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Feel
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Important

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Procrastination is the beginning of poor performance.
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Don't let high-speed completely replace high-touch. Your customers may appreciate both.
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If you only give back what you get from other people, you're not giving as much as you can.
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Your promise means more than the words you use to give it.
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What matters more? What you said you'd do, what you hoped to do, or what you did?
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The starting point is always now. The end is up to you.
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Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
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Testimonials describe what has been, and are a promise of what is to come.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.
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Make your service systems so strong that everyone looks like a genius.
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Your profits reflect the success of your customers.
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Don't let doing enough be good enough.
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The bottom line is a by-product of taking care of your main product - your customers.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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Compromise in your arguments, not in your expectations.
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Always aim for 100 percent and you'll always know where to improve.
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A great leader makes what is visible in their mind, visible to all.
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You can't stop change. Don't let it stop you.
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