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Industry jargon may not be a language your customer understands.

Ron Kaufman

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Ron Kaufman
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May
Jargon
Customer
Understands
Customers
Industry

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Focus not on who you are, but on what you can do for others.
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What you want to be defines what you become.
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Procrastination is the beginning of poor performance.
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If your customers have to ask you for it, you haven't been thinking far enough ahead.
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The bottom line is a by-product of taking care of your main product - your customers.
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Q: When you are already in the lead, how do you to stay ahead?
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Never rest on past success. Create something better.
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Exceeding expectations is where satisfaction ends and loyalty begins.
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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Convince people and you win their minds. Inspire people and you win their hearts.
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The starting point is always now. The end is up to you.
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Preparation clears a pathway for success.
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Unlimited efforts can produce unlimited results.
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