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Make your service systems so strong that everyone looks like a genius.

Ron Kaufman

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Ron Kaufman
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Quality is a choice. Choose to make it better.
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Reaching out takes nothing more than a smile.
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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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Always aim for 100 percent and you'll always know where to improve.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.
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When customers' expectations change faster than your willingness or ability to serve them, you can be sure they'll be someone else's customers soon.
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Unlimited efforts can produce unlimited results.
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First be effective and then be efficient.
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If your customers have to ask you for it, you haven't been thinking far enough ahead.
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No one ever delighted a customer by being 'good enough'.
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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You can't stop change. Don't let it stop you.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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Industry jargon may not be a language your customer understands.
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Every service problem is as an opportunity to show you care.
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When you see the need, take the action.
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Always do what you can do instead of worrying about what you can't.
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Quality is more than a promise, it's genuine performance.
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The right measure is not how many customers you've got, but how closely you hold them.
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