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If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.

Ron Kaufman

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Ron Kaufman
Culture
Business
Excel
Satisfy
Customers
Delight
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First be effective and then be efficient.
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Industry jargon may not be a language your customer understands.
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Even a tiny step is one step closer to where you are going.
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Your promise means more than the words you use to give it.
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If you want to be the best, find the best in others.
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Instead of just asking 'How did I do?' ask 'How can I do more?'
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If you wait until you have to change, you may have waited too long.
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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Life is not a solitary activity. Live well by living for others.
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Every service problem is as an opportunity to show you care.
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Convince people and you win their minds. Inspire people and you win their hearts.
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What does your product really mean to the people who buy it?
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Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
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No one ever delighted a customer by being 'good enough'.
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Intelligence is useful. Energy is valuable. Integrity is essential.
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Preparation is good, but customers need results.
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Are you moving forward, or just moving?
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You can't stop change. Don't let it stop you.
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Your profits reflect the success of your customers.
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When you see the need, take the action.
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