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If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
Ron Kaufman
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Ron Kaufman
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More quotes by Ron Kaufman
Things that are obvious don't need to be talked about. Things that are missing, do.
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In a service situation, each delay can mean many unsatisfied customers, each one telling many more.
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A great leader makes what is visible in their mind, visible to all.
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Good customers want good quality service. Great customers want it even more.
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The first step to delighting your customers is being there when they need you.
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If your customers are demanding, be thankful.
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Your promise means more than the words you use to give it.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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If you only give back what you get from other people, you're not giving as much as you can.
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First be effective and then be efficient.
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Make your upper limit, no limit.
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Quality is a choice. Choose to make it better.
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Convince people and you win their minds. Inspire people and you win their hearts.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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Don't let doing enough be good enough.
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You can't find what doesn't exist, but you can create it.
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Be confident enough to encourage confidence in others.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
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Always trust people and they may let you down. Always distrust people and you have let them down.
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