Quote

No one ever delighted a customer by being 'good enough'.

Ron Kaufman

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Ron Kaufman
Good
Delighted
Customer
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Enough

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What matters more? What you said you'd do, what you hoped to do, or what you did?
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Unlimited efforts can produce unlimited results.
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What does your product really mean to the people who buy it?
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Service is taking action to create value for someone else.
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Intelligence is useful. Energy is valuable. Integrity is essential.
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What you did in the past is how you got to today. What you do today is how you will get to the future.
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You can't find what doesn't exist, but you can create it.
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The most valuable person is the one who cherishes the value in others.
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Are you moving forward, or just moving?
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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A great leader makes what is visible in their mind, visible to all.
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Your approval gives others the confidence to serve, to learn, to try.
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Your profits reflect the success of your customers.
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Making an honest mistake is acceptable. Failing to fix it is not.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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Procrastination is the beginning of poor performance.
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Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
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First be effective and then be efficient.
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