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No one ever delighted a customer by being 'good enough'.

Ron Kaufman

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Ron Kaufman
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Testimonials describe what has been, and are a promise of what is to come.
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Don't just talk about it, do it.
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You are as important as you make others feel.
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If you turn your back on a customer, you turn your back on success.
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You can't always hire great service providers, but you can create them.
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If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.
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First be effective and then be efficient.
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Preparation is good, but customers need results.
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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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Quality is a choice. Choose to make it better.
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Things that are obvious don't need to be talked about. Things that are missing, do.
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Customers pay a price, but they remember the value.
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If you only give back what you get from other people, you're not giving as much as you can.
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Meeting expectations is good. Exceeding expectations is better.
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When the customer makes contact, he does not want a quote. He wants a commitment.
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Exceeding expectations is where satisfaction ends and loyalty begins.
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Let your customers say, 'Well, here I am,' while you say, 'There you are!'.
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Make your upper limit, no limit.
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Your profits reflect the success of your customers.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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