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A: Set the pace and rule the race. Seek new ways to differentiate, new ways to surprise and delight your customers.
Ron Kaufman
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Ron Kaufman
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Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
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Industry jargon may not be a language your customer understands.
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Without commitment, no price will be low enough. With commitment, no price will be too high.
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Quality is a choice. Choose to make it better.
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Preparation is good, but customers need results.
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Your profits reflect the success of your customers.
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Make your service systems so strong that everyone looks like a genius.
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If you wait until you have to change, you may have waited too long.
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