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What you want to be defines what you become.

Ron Kaufman

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Ron Kaufman
Defines
Culture
Become

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Customers pay a price, but they remember the value.
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Life is not a solitary activity. Live well by living for others.
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The starting point is always now. The end is up to you.
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Exceeding expectations is where satisfaction ends and loyalty begins.
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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Crossing barriers can be as simple as a smile.
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Convince people and you win their minds. Inspire people and you win their hearts.
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Greatness is not how you feel, it's how you make others feel.
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Intelligence is useful. Energy is valuable. Integrity is essential.
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A great leader makes what is visible in their mind, visible to all.
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Stay in one place too long and the tide can overwhelm you. Ride the tide, surf the waves, stay on top of the changes.
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If you turn your back on a customer, you turn your back on success.
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If you only give back what you get from other people, you're not giving as much as you can.
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Making an honest mistake is acceptable. Failing to fix it is not.
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You can't stop change. Don't let it stop you.
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There are two ways to improve your service, and yourself: maximize your strengths and minimize your weaknesses.
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Be confident enough to encourage confidence in others.
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Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.
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You are as important as you make others feel.
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Plans turn promises into results and dreams into realities.
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