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Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.

Ron Kaufman

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Ron Kaufman
Hear
Understand
Culture
Look
Looks
Carefully
Customers
Listen

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The right measure is not how many customers you've got, but how closely you hold them.
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If customers say you're just 'all right', you've not done enough, you've failed to delight.
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Your approval gives others the confidence to serve, to learn, to try.
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Silent customers can be deadly. Encourage them to complain.
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What does your product really mean to the people who buy it?
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Life is not a solitary activity. Live well by living for others.
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What matters more? What you said you'd do, what you hoped to do, or what you did?
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You can't stop change. Don't let it stop you.
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Quality is a choice. Choose to make it better.
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It's fine to wait for an appropriate time, but it's inappropriate to wait forever.
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Preparation clears a pathway for success.
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Industry jargon may not be a language your customer understands.
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When the customer makes contact, he does not want a quote. He wants a commitment.
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Plans turn promises into results and dreams into realities.
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When your staff are 'information-rich', their information can make you rich!
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Every service problem is as an opportunity to show you care.
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No one ever delighted a customer by being 'good enough'.
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If your customers are demanding, be thankful.
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A scattered effort is a poor effort.
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If you only give back what you get from other people, you're not giving as much as you can.
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