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Listen to customers and you will hear them. Look carefully at customers and you will see them. Do both and you will understand them.

Ron Kaufman

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Ron Kaufman
Customers
Listen
Hear
Understand
Culture
Look
Looks
Carefully

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Without commitment, no price will be low enough. With commitment, no price will be too high.
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Crossing barriers can be as simple as a smile.
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If your customers have to ask you for it, you haven't been thinking far enough ahead.
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Industry jargon may not be a language your customer understands.
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You can't always hire great service providers, but you can create them.
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Preparation clears a pathway for success.
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Testimonials describe what has been, and are a promise of what is to come.
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Are you moving forward, or just moving?
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Don't just talk about it, do it.
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If you want to stay in business, satisfy customers. If you want to excel in business, delight customers.
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Greatness is not how you feel, it's how you make others feel.
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Preparation is good, but customers need results.
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If you were a customer, would you come back to buy your products or services?
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When things go wrong, your best recovery effort is required. But don't just provide the missing piece (that's the recovery), also provide uniquely personal assistance (that's the memorable effort).
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You are the person who determines what you do. That's a big responsibility. Make the most of it.
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Your approval gives others the confidence to serve, to learn, to try.
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Don't let doing enough be good enough.
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If it's not impossible, you may as well try. If it is impossible, at least you'll find out why.
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Promise too much and you'll have plenty of room to fail. Promise little and you'll have plenty of room to excel.
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Enjoy your work so that others may enjoy the results.
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